The band, as shown in previous posts e.g. Scar bio, is a band of the rock genre. Rock is a genre of music that is very common and it is common for a rock artist to be a band. Stereotypically rock bands comprise of about 3-5 male members, however there are bands that are all female or have females in them e.g. Haim an indie rock band from California. The rock bands are all about the instruments and rebellious rock 'n' roll lifestyle that the band members lead. Typically seen in a rock band are the drums, rhythm guitar, lead guitar and base guitar and all have their legendary figures that can be related to them Jimi Hendrix, John Bonham etc. The rock music is usually quite fast paced and full of drum solos and guitar solos, however Scar's music and especially the song we have chosen doesn't follow these conventions as much, it still however is fairly fast paced and contains the same instruments and still accumulates to be of the rock genre. Typically the front man or lead singer is the most known, examples being Mick Jagger of the rolling stones and Billie Joe Armstrong of Green Day. The music of the band Scar I would describe as quite relaxed more gentle rock rather than the traditional Cymbal smashing, guitar solos old style maybe slightly harsher rock, because of this we have adapted our video to suit this, thus the idea of a relationship and something more light hearted rather than our other option that is harsh, dark and slightly depressing.
Why? is the next question. We chose this band for several reasons. One main reason we chose this band and their genre is because we feel we could easily relate to it as our group share similar interest in the rock genre. Also because we are the target audience for this genre, therefore we feel, as the audience, we can provide the ideas that the audience want from this genre in terms of the promo video. We also felt that many of our friends and family would be familiar with the genre and therefore when planning questionnaires and getting audience research from the people that surround us every day could easily provide information that is representative of the audience and genre. Another reason we chose this band and genre is that when listening around for songs we believed we could produce a promotional video for this one in particular , when looking at the lyrics we decided an illustrative video could be very easily done, and intertextuality video could easily be done, and so could an amplification version therefore keeping our options open (didn't include disjuncture as that would be an option that could be done for any music and very easily). Lastly we saw the opportunity for better and more creative editing than the traditional rock videos. Generally quick cuts would be about the most editing in the rock genre music video, although it is a music video and not a big budget film that could do with lots of extravagant edits, in what we plan to do we are able to use more effects than usual and different shot types and camera movements, e.g blur effect, pans, tilts and many other unconventional editing types and camera movements.
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